| Report Type | Benefits |
|---|---|
| Unit | Shows a single key metric (like sales, revenue, or user count). - Ideal for quick insights and KPIs. - Helps merchants track performance at a glance. |
| Bar | Compares values across categories. - Makes it easy to spot highest vs. lowest performers. - Useful for product sales, regions, or traffic sources. |
| Breakdown | Splits one metric into subcategories. - Helps merchants understand where numbers come from (e.g., sales by channel, revenue by product line). |
| Calendar | Displays metrics over dates and timelines. - Perfect for tracking daily/weekly/monthly trends. - Helps merchants spot seasonality or campaign impacts. |
| Distribution | Shows how values are spread across a range or categories. - Helps merchants understand concentration and variability (e.g., order values, customer segments). - Useful for identifying outliers and balance among data groups. |
| Pipe | Visualizes data flow or process steps. - Helps merchants see conversion funnels (e.g., add-to-cart → checkout → purchase). |
| Plot | Plots data points across two dimensions (like scatter or line plots). - Useful for analyzing correlations and patterns (e.g., ad spend vs. sales). |
| Ranking | Lists items in order of performance (top-selling products, best customers, most used coupons). - Helps merchants focus on winners and address underperformers. |
| Summary | Combines multiple KPIs into a concise overview. - Helps merchants get a quick snapshot without switching views. |
| Agrid | Displays structured data in a grid or table format. - Best for detailed records, itemized lists, or when exact values matter. |